Americans are good at a lot of things but with 78% of us living paycheck-to-paycheck, saving isn't one of them. We could motivate people by scaring them with the surprise of a rainy day. But it's more meaningful to live for a sunny one. 

WE STARTED WITH STORIES

We invited Daisy, a SunTrust employee, to share her story with us under the guise of creating a campaign about savings goals. What she didn't know was that we felt she'd had more than her share of rainy days and we had a suprise waiting for her.

After Jack was diagnosed with cancer, life changed dramatically for him and his wife, Melissa, a longtime SunTrust employee. But that hasn't stopped them from dreaming about taking a cruise one day. Or us from surprising them with their sunny day.

WE COVERED WALLS INSIDE BRANCHES WITH CUSTOMERS' SUNNY DAYS

AND POINTED EVERYONE TO OUR SUNNY DAY HUB TO GET STARTED

It was packed with education, calculators, and financial solutions.

Shine on.

---------------------------

email me at closehop@gmail.com
stalk me on LinkedIn
boost my ego on Instagram