The average winter temperature in the U.S. Virgin Islands is in the mid-80s. So, when JetBlue offered a new nonstop flight from Boston to St. Thomas just in time for the cold, we knew what people needed to hear.

SO WE TOOK OVER AN AIRPORT WITH WINTER IDIOMS

We covered Boston Logan with phrases whose words have completely different meanings if you're saying them in Boston or the Caribbean.

Each sign translated the pain of a Boston winter into the pleasure of the U.S. Virgin Islands getaway, now within nonstop reach!

My pappy always said that snow was the devil's dandruff.

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